To be principled in being consistently reliable and trustworthy. To uphold one's promise, commitment and to not violate the trust and rights of others in the course of one's actions.
Quality driven in every aspect of academic and business operations. Committed to continuous improvement through best practices.
To treat others as one would treat oneself. Having mutual respect.
To account for one's activities, accept responsibility for them and to be answerable for the results in a truthful manner.